Keys to Success

by Susan Daffron

It may sound overly simplistic, but doing something is better than doing nothing

by Susan Daffron

Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals

by Susan Daffron

Technology is a tool, and like any tool, you need to learn how to use it

by Susan Daffron

Multi-tasking isn't what it's cracked up to be; it just means that you do a bunch of things poorly and never finish any of them.

by Susan Daffron

Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company

by Susan Daffron

Vacations take you completely away from your business so you can clear your mind and restore your creativity

by Susan Daffron

The Golden Rule applies to business: treat people the way you would like to be treated

by Susan Daffron

As a publisher, trying to do everything yourself can become overwhelming and time-consuming

by Susan Daffron

As a business owner, you need to keep track of marketing techniques you use that work and those that don't

by Susan Daffron

Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want